Each site is different

The way your site will look and function depends entirely on what your goals are.

Artist? Let's showcase your work.
Education? Let's make your content easy to navigate and understand.
Business? Let's put your best foot forward.
Books? Let's sell them.

At the end of the day, your site should be visually appealing, as well as easy to navigate. And it should accomplish your stated goals.

Here are a few sites I developed. Each presented different challenges.